Getting started with Family Action for Business (US)

1. Why claim your listing

Family Action lists family-friendly venues across the United States: indoor play centers, trampoline parks, zoos, museums, pools, playgrounds and more. We continually discover and add venues, so yours may already be on familyaction.com before you arrive.

Claiming your listing costs nothing, and neither does any tool that comes with it. You control what families see: your photos, opening hours, pricing, party details, booking links and social media. You receive enquiries from families, see how families find and use your listing, understand your local market and your competitors, read what families say about you, and make your own marketing in the Marketing Studio.

There's no charge for any of this. The one thing we charge for is optional: promoting your venue to Family Action's own audience, when you ask us to (section 5).

Where you sign in. Family Action for Business is the one portal for every country we operate in. US venues sign in at business.familyaction.com, which takes you to the portal with your country already chosen.

2. Claim your listing

Claiming is not submitting. Submitting tells us a venue exists; claiming tells us you run it and gives you access to manage it. If your venue is already on the site, you do not submit it again; you claim its listing. Not on the site at all? See section 6.

1Find your business

Type your venue's name into the finder on familyaction.com/for-business, or open your venue's page on familyaction.com; the address looks like familyaction.com/activity/your-venue-name.

2Click "Claim this listing"

Fill in the short form: your name, your role at the venue, a contact email and a phone number we can reach you on.

3We check and approve

We usually review requests within one business day. If your email address matches your venue's website, that is normally enough. If it does not (a Gmail address, or a venue without a website), we look at the details you gave and anything public that ties you to the venue, and approve on judgement; we may email or call. If we cannot confirm ownership we decline, and you can ask again with a verifiable address or reply with evidence.

4Sign in from the email

Once approved you receive an email from hello@familyaction.com with a sign-in link. It works once and for seven days, and there is no password to set: the link signs you in. If it has expired, enter your email address on the sign-in page and we email you a six-digit code.

Not in your inbox? Check Junk or Spam. Our emails come from hello@familyaction.com, and Outlook and Hotmail in particular put a sender you have not emailed before in Junk the first time. Mark it Not junk or add the address to your safe senders, and every email after that reaches your inbox.

5Sign in

From then on, sign in any time at business.familyaction.com. You land on Home, which is your listing.

3. Your first sign-in: five things to do

Everything below is on Home, where your listing is laid out one tab per part. Each tab has its own Save changes button; your listing updates as soon as you save.

Check your name, phone and website on the Venue details tab, and write a description if there is not one.
Add your opening hours on the Hours tab, day by day, including the days you are closed. A day with a break takes a second time.
Add your prices on the Pricing tab: a one-line summary and up to four price lines (for example Child, Adult, Family).
Upload your own photos on the Photos tab: up to five, landscape, up to 10 MB each. The first one is your listing's thumbnail. Photos we found on Google may already be there; add your own alongside them (section 7 explains why it matters).
Add a booking link on the Bookings and links tab if families can book or buy tickets on your website. Your listing gets a Book now button.

Then click View live listing at the top of Home and look at your page as a family would. If you host birthday parties, the Parties and groups tab is the next stop.

Home: the Overview shows what is complete and your next best actions; each tile opens the right tab.

4. Screen by screen

Every screenshot below is of a demonstration venue, Sunny Days Play Centre, in US; your screens look the same with your own listing in them. The portal works on a phone as well as a computer.

Home

Home is your listing, one tab per part, and each tab saves on its own. The Overview tab shows how complete your listing is and suggests what to do next, based on what is missing and on recent activity: an enquiry waiting for a reply, a school holiday coming up, photos or hours not yet added. Once your listing has enough traffic to measure, the Overview also shows the last 30 days at a glance.

Tab	What you can change
Photos	Up to five photos; the first is your thumbnail. Photos that came from Google are marked.
Venue details	Description, age range, phone, website.
Pricing	A one-line price summary and up to four price lines.
Amenities	Cafe, parking, toddler friendly, indoor or outdoor, change rooms, stroller access, free entry, wheelchair access, good for children. Each is Yes, No or Not set.
Hours	Opening hours per day: one or more times, open 24 hours, or closed.
Parties and groups	Whether you host birthday parties, and if so party rooms, maximum group size, bring-your-own cake, food options, and anything else families should know.
Bookings and links	Up to six links to your booking or ticket pages. One "General admission" link becomes the Book now button on your listing.
Social media	Facebook, Instagram, TikTok, YouTube, LinkedIn.
Website badge	Code to paste into your own website for a "Featured on Family Action" badge that links to your listing. The same badge is under Badge in the menu.

Bookings and links: choose what the link is for, type the button label, paste the page address, then Save changes.

How booking links work. A family who clicks your Book now button passes through our site on the way to yours, which is how the click is recorded, and lands on the page you chose. Family Action does not take bookings or payments. You see clicks per link on this tab and in your Performance steps. Leave "Add tracking parameters" ticked and your own website analytics will show visits from Family Action.

Parties and groups: answer Yes to parties, then fill in what families ask about.

Performance

Views and actions week by week over the last six months, and the last 30 days in steps: how many families viewed your listing, how many took an action (visited your website, called, asked for directions), how many clicked a booking link, and how many sent an enquiry. It also shows where you stand by views among the same kind of venue in your suburb. Performance appears in your menu once a listing of yours has enough traffic to measure; until then Home shows your listing without numbers, because we do not draw a trend through numbers too small to mean anything.

Enquiries

Families can write to you from your listing. We email you each one, and the Reply button in that email opens the conversation here, signed in. You see the family's message, can view their phone number if they gave one, reply, and attach a price list or brochure. Your email address is not shown to the family, and theirs is not shown to you. Every enquiry has a stage you set (new, contacted, quote sent, booked, lost), a note field, and an export to a spreadsheet.

Marketing Studio

Posts, stories and posters with your venue on them. Pick a goal (birthday parties, school holidays, a weekend visit, an offer, something new, find us), a size (Instagram post or story, Facebook post, A4 poster) and a design; every design is drawn with your photo, your words, your colors and your venue's features. Edit the headline and second line, choose a color palette, tick which features to show, then Make the image and download it. Nothing is posted for you; you post it from your own accounts.

Your own templates. Made a design elsewhere, or bought one? Upload it and the studio puts your words and your photo on it.
Advanced editor. Every part of a design can be moved, restyled or replaced.
Reel maker: a 15-second video from your photos with movement, transitions and music, made for you to download.
Your own photos only. The studio uses photos you have uploaded, not photos we found on Google, because we cannot verify that your venue has permission to reuse those. Only upload photos you own or have permission to use.

Reel maker: choose a template, pick a photo for each scene, add music, then make the reel.

Campaign packs

A whole campaign for one goal, not one image at a time. Pick the next school holidays, birthday parties, a weekend promotion, a new attraction or a special offer, and you get a two-week schedule: a Facebook post, an Instagram post and story, a reel, a reminder for the second week, an A4 poster for the door and a newsletter, each with its date and the words to go with it, all written from your listing. Make the images, copy the words, post them on the day. As with everything here, you publish from your own accounts; Family Action never has access to them.

Market, Competitors and Reputation

Market shows who lives near you: your city and the settlements around it with their population, everything we list within 7.5 miles on a map, and how often families in your region search for your kind of venue. Competitors lists the same kind of venue within 7.5 miles by Google rating, with where each is ahead of you and where you are ahead. Reputation puts your Google rating, the themes in what families write about you, and the recent reviews Google shares in one place. (Performance's "where you stand" compares by suburb; these two compare by distance, so the two lists can differ.) On Market you can also ask us to email you when your local market changes: new venues nearby, rating changes and demand, at most once a month and at least every three months.

Market: people nearby, venues within 7.5 miles on the map, and how you compare on rating, reviews and photos.

Competitors: the same kind of venue within 7.5 miles, and where each is ahead.

Reputation: your rating, the themes families mention, and recent reviews.

Badge, Help

Badge gives you the "Featured on Family Action" code for your website. Help is where to reach us. If you manage more than one venue, choose the venue at the top of each screen.

5. What it costs: nothing

Every tool in Family Action for Business is free for every venue: your listing and every tab of it, booking links, Performance, Enquiries, Market, Competitors, Reputation, the Marketing Studio, the reel maker and the campaign packs. There's no charge: no plan to choose and no card to enter.

The one thing we charge for is optional: promotion to Family Action's own audience, such as placement ahead of other venues in your category or on your city's page. If you would like Family Action to promote your venue, email hello@familyaction.com and we will talk it through; nothing in the portal asks you to pay.

6. My venue is not listed yet

If you have searched carefully and your venue is not on the site, submit it:

Go to familyaction.com/list-your-venue
Fill in the form (name, address, category, contact, website)
We review it and add it to the directory, usually within one to two business days
Once it is live, claim its listing (section 2)

Submitting does not give you ownership. Submitting lets us know the venue exists; claiming the listing, once it is live, is what gives you access.

7. Questions

I cannot sign in.

Choose your country first (it is where your account lives), then your email, and press Email me a sign-in code. We email a six-digit code that works for ten minutes; type it in and you are signed in. There is no password. If the code does not arrive within a minute, check your Junk or Spam folder: it comes from hello@familyaction.com. Mark it Not junk so the next one reaches your inbox, or reply to any email from us and we will send you a link.

Will I be emailed when a family sends an enquiry?

Yes. Each enquiry is emailed to you, and its Reply button opens the conversation in Family Action for Business, signed in, so you can answer straight away. Your reply reaches the family by email; neither of you sees the other's email address.

I saved a change but the listing still shows the old information.

Your listing updates within a minute or two of saving. If it does not, reload the page, and if it still shows the old information after ten minutes, email us with the venue name and what you changed.

Why are the photos on my listing not in the Marketing Studio?

Photos we found on Google are shown on your listing but we cannot verify that your venue has permission to reuse them, so the studio and the reel maker only use photos you upload yourself. Upload your own on Home under Photos, and they appear in every design. Only upload photos you own or have permission to use.

Do you take bookings?

No. Your booking links send families through our site to your own booking page, so we can record the click, and nothing else happens in between. Payments, availability and confirmations are all yours.

Can I manage more than one venue from one account?

Yes. Claim each venue with the same email address. They all appear in the one account; choose the venue at the top of each screen. Contact us if you would like us to link a chain or franchise in one go.

Can a colleague have their own sign-in?

Not yet; one account per venue, and the account email is the one that claimed it. Contact us if the person who claimed it has left and the account needs to move to someone else.

Is there really no cost?

Really. There's no charge for any tool, for any venue. If you ask us to promote your venue to our audience, that is a separate, optional arrangement we agree with you by email first.

My venue uses a Gmail address, not one on our website.

Ask anyway. We look at the details you give and anything public that ties you to the venue, and approve on judgement; we may email or call. If we cannot confirm ownership we decline, and you can ask again with an address on the venue's website or reply with evidence.

I see incorrect information on my listing right now.

The fastest path is to claim your listing and edit it yourself. For an urgent correction before your request is processed (a wrong phone number, say), email hello@familyaction.com with the venue name and the correction and we fix it for you within one business day.

Will my listing be removed if I do not claim it?

No. Listings stay live as long as the venue is operating. Claiming gives you control of the content; we are happy to list your venue either way.

I submitted my venue but I cannot edit it. Why?

Submitting and claiming are different. Submitting tells us the venue exists; claiming tells us you run it and gives you access. Once your submitted venue is live, open its page on familyaction.com and click Claim this listing.

8. Contact us

If anything here is unclear or you are stuck, email hello@familyaction.com. Include your venue name and the address of your listing on familyaction.com if you can; it makes it much faster for us to help.