1 / 2iMUSEUM
đ East Rutherford, NY
Digital art museum inside American Dream mall with themed rooms exploring Joy, Love, Calm, and Curiosity. Interactive installations and guessing games engage kids and adults equally across all ages.
Overall we had a phenomenal experience in the different rooms. Each room brings out a different emotional experience and my children we thrilled to the bones. There is something for everyone to enjoy and feel comfortable in the space available for the particular emotion to be expressed and embraced. I felt like a child and my children were totally children being free to feel their own emotions and hearing others feel as well. Joy and happiness were definitely a huge part of my experience. This is a brilliant concept and I am grateful my daughter picked this place. Thanks to the founders for creating such wonderful, inspiring and creative world inside a mall.
đ Family Action Verdict
Best for families who want an experience that goes beyond photo ops â the themed rooms consistently prompt genuine conversations between kids and parents about feelings and experiences. Works well for all ages, from young children to adults. The no-wait-time walk-in format makes spontaneous visits easy.
âšī¸ What to Know Before You Go
đŦ What Families Are Saying
View all reviews â1,044 Google reviews
Dr. Debbie Light Miller Curtis, Author
a year ago
âOverall we had a phenomenal experience in the different rooms. Each room brings out a different emotional experience and my children we thrilled to the bones. There is something for everyone to enjoy and feel comfortable in the space available for the particular emotion to be expressed and embraced. I felt like a child and my children were totally children being free to feel their own emotions and hearing others feel as well. Joy and happiness were definitely a huge part of my experience. This is a brilliant concept and I am grateful my daughter picked this place. Thanks to the founders for creating such wonderful, inspiring and creative world inside a mall.â
Mindy Oren
7 months ago
âIt was a beautiful experience!!! Every room brought up different feelings and sparked different interesting conversations. Plus we got the cutest pictures ever. Love this place! Highly recommend! đâ
Anna Raimato
2 months ago
âThe imuseum was a great time for us and my young daughter. Michelle was a great help and very friendly! We will definitely be back!â
Michele Hunter
5 months ago
âVery nice and fun for family and adults tooâ
Reviews from Google
Overview
iMUSEUM features immersive themed rooms, each built around a distinct emotion like Joy, Calm, or Curiosity. Every room combines digital art installations, photo opportunities, and interactive guessing games designed to spark conversations between visitors. Located inside American Dream mall with stroller-friendly access and no reported wait times at entry.



